The younger generation prioritises health and stability over career and rebellion
The majority of young people in Switzerland are optimistic about their own future, yet are becoming increasingly sceptical about social developments. At the same time, their values and lifestyles are becoming more diverse. Health, quality of life and stability are key priorities, whilst traditional career goals and conventional notions of youth are losing their significance. This is revealed in the latest Youth Barometer survey conducted by gfs.bern on behalf of Merck (Switzerland) AG.
Health is becoming a central principle of life
Health, particularly mental well-being, is the most important life goal for the younger generation. Work-life balance, personal fulfilment and a stable environment are clearly becoming more important. By contrast, traditional career-focused ambitions and material goals are taking a back seat. Success is defined less by career progression and more by well-being and quality of life.
Work should be meaningful, security remains key
Young people expect meaningful work, fair conditions and a respectful working environment. At the same time, financial security remains crucial. A good salary continues to be one of the most important requirements employers must meet. Meaning and security are not seen as mutually exclusive, but are demanded together.
Farewell to the myth of rebellious youth
Traditional images of youth are losing their significance. Parties, risk-taking and rebellion are no longer the main focus. Instead, social relationships, stability and a sense of community are becoming increasingly important. The younger generation defines itself more in terms of security and personal balance than through defiance and pushing boundaries.
The digital world – people trust experts more than influencers
Digital use is now widespread, but is increasingly being viewed with a critical eye. Content from influencers or social media is losing credibility. Young people are turning more to medical professionals or their own research. At the same time, artificial intelligence is rapidly becoming part of everyday life and is seen as an important skill.
Family planning is becoming more conscious and flexible
The desire to start a family remains, but it is less of a given than it used to be. Decisions regarding children and lifestyle choices are increasingly linked to factors such as work-life balance, financial security and personal life planning. Modern options such as egg freezing are met with widespread openness, particularly among women.
Growing differences within the generation
The findings reveal a generation that is less homogeneous than is often assumed. Differences are evident across gender, age and values. Overall, women are more health-conscious and show greater support for equality and modern lifestyles. Men are more likely to adhere to traditional gender roles and display a greater willingness to take risks, particularly among the younger age group. These areas of tension point to increasing polarisation within the younger generation.
Methodological details of the study
The Merck Youth Barometer is based on a representative survey of 1,009 Swiss residents aged between 16 and 30. The data was collected between 8 October and 3 November 2025. Participants were recruited via online panels and an additional opt-in recruitment process.
The study builds on the long-standing series of the former CS Youth Barometer, thereby enabling the current results to be placed in a historical context.
- You can find further interesting results in the report (in German).
