Surveys
Since the turn of the millennium we have conducted more than 1000 surveys and surveyed more than a million people throughout Switzerland.
gfs.bern provides empirical and evidence-based answers to a wide variety of societal, political and economic questions.
We are seen as leading the way with our findings on opinion forming trends in Switzerland and in direct democratic processes. We apply a wide variety of methods for data gathering: representative surveys, specific target group surveys, focus groups, qualitative in-depth interviews, planning and accompanying studies for campaigning, data modelling, regional analyses and media analyses. We also conduct surveys simply and efficiently using our own online panels polittrends.ch.
You seek, we deliver!
gfs.bern services for your market and opinion research!
Since the turn of the millennium we have conducted more than 1000 surveys and surveyed more than a million people throughout Switzerland.
Insights into your own position
Revealing political and societal contexts
Mobilizes people for a political or social objective.
Before and after national elections and referendums we conduct surveys among voters on behalf of Switzerland’s Federal Chancellery or the Swiss Broadcasting Corporation (SRG / SRR).
These are used when approximate or anecdotal knowledge of opinions among target groups or stakeholders is not sufficient.
Impact analyses and evaluations are methods that are used to study the How and Why of political and societal changes.
gfs.bern stands for political and communications research. A further key aspect of our work lies in the accompaniment of strategic, evidence-based communication
Our clients include political parties, associations, private-sector companies, cities and municipalities, cantons, the Swiss Broadcasting Corporation (SRG/SRR) and also civil society organizations. Our services cover all kinds of market and opinion research, such as surveys, data science, evaluations, analyses around referendums and campaigning, as well as campaign analyses, issue monitoring or image and reputation analysis for the optimization of communication strategies.
We provide background information and rankings on referendums, opinion polls, barometers and monitors. We have summarized the most important points for you and present the details here.
10.01.2025
On 24 November 2024, the Swiss electorate voted on four key proposals. Three were rejected, with only the health reform receiving a majority. The rejection was characterised by strong left-green mobilisation, environmental awareness and criticism of social and financial aspects.
20.12.2024
Voter turnout 35% | 1x relative majority against
If the environmental responsibility initiative had already been put to the vote on 8 December 2024, a relative majority of 49 per cent of voters with a firm intention to vote would have definitely or rather voted against it. 45 per cent would have definitely or rather voted in favour of it. The initiative is starting the main campaign phase on the back foot.
At 35%, voter turnout is well below the long-term average (47% between 2011 and 2023 according to the FSO).
12.12.2024
This year, the Swiss electorate is particularly concerned about healthcare. Environmental and climate protection come in second, followed by retirement provisions. Compared to previous years, financial concerns as well as concerns about immigration and security have increased the most. These and other trends were identified by a representative survey of 2,250 voters from across Switzerland in August and September 2024.
06.12.2024
How fair is Switzerland really?
Text: The 2024 Gerechtigkeitsbarometer (Equality Barometer), conducted by gfs.bern on behalf of Der Beobachter and supported by Coop Rechtsschutz, provides new insights into the perception of equality in Switzerland.