Surveys
Since the turn of the millennium we have conducted more than 1000 surveys and surveyed more than a million people throughout Switzerland.
gfs.bern provides empirical and evidence-based answers to a wide variety of societal, political and economic questions.
We are seen as leading the way with our findings on opinion forming trends in Switzerland and in direct democratic processes. We apply a wide variety of methods for data gathering: representative surveys, specific target group surveys, focus groups, qualitative in-depth interviews, planning and accompanying studies for campaigning, data modelling, regional analyses and media analyses. We also conduct surveys simply and efficiently using our own online panels polittrends.ch.
You seek, we deliver!
gfs.bern services for your market and opinion research!
Since the turn of the millennium we have conducted more than 1000 surveys and surveyed more than a million people throughout Switzerland.
Insights into your own position
For data-driven decision-making
Revealing political and societal contexts
Mobilizes people for a political or social objective.
Before and after national elections and referendums we conduct surveys among voters on behalf of Switzerland’s Federal Chancellery or the Swiss Broadcasting Corporation (SRG / SRR).
These are used when approximate or anecdotal knowledge of opinions among target groups or stakeholders is not sufficient.
Impact analyses and evaluations are methods that are used to study the How and Why of political and societal changes.
gfs.bern stands for political and communications research. A further key aspect of our work lies in the accompaniment of strategic, evidence-based communication
The GfS research institute was founded in 1959 by the Schweizerische Gesellschaft für praktische Sozialforschung. Even in the early days, the findings published by the GfS Research Institute on opinion forming trends in Switzerland and in direct democratic processes were considered groundbreaking. From 1992, the GfS research institute had an independent office in Bern in the form of gfs.bern.
Our clients include political parties, associations, private-sector companies, cities and municipalities, cantons, the Swiss Broadcasting Corporation (SRG/SRR) and also civil society organizations. Our services cover all kinds of market and opinion research, such as surveys, data science, evaluations, analyses around referendums and campaigning, as well as campaign analyses, issue monitoring or image and reputation analysis for the optimization of communication strategies.
We provide background information and rankings on referendums, opinion polls, barometers and monitors. We have summarized the most important points for you and present the details here.
15.04.2025
The digitisation of the Swiss healthcare system is generally welcomed – but its success depends crucially on trust, suitability for everyday use and targeted implementation. This is shown by the results of the Swiss eHealth Barometer 2025. The results are based on responses from almost 2,000 Swiss residents and around 1,500 healthcare professionals and other stakeholders in the healthcare sector.
09.02.2025
According to our projections, the Swiss electorate will reject the environmental responsibility initiative on 9 February 2025 by around 70 percent of votes. While initiatives on environmental issues in the broadest sense often face resistance, it turns out that the issue of environmental protection is still sufficiently divisive to create majorities.
31.01.2025
A recent study by gfs.bern on behalf of the Swiss Bar Association sheds light on digitalisation and the associated costs in law firms. The results paint a clear picture: the more digital a firm already is, the greater the perceived benefits and the priority for further investment in this area.
10.01.2025
On 24 November 2024, the Swiss electorate voted on four key proposals. Three were rejected, with only the health reform receiving a majority. The rejection was characterised by strong left-green mobilisation, environmental awareness and criticism of social and financial aspects.