Home | GFS Bern | Market and Opinion Research

empirical. evident. essential.
60 years of expertise and innovation in policy and communication research

We support your strategic communication. With surveys, campaigns, reputation analyses, issue monitoring services and media analyses. In short: the full spectrum of market and opinion research methods.

Our team will be more than happy to tell you about our customised solutions.

Our services at a glance

Latest news

28.10.2021 | Publications

TCS-Barometer E-Mobility 2021

Touring Club Switzerland - TCS

On behalf of the TCS, we have recorded the attitudes of the Swiss population towards electric mobility for the second time in 2021. A growing majority of the population in Switzerland believes in the future of electric mobility. Although only a small part of the population is effectively driving an electric car, on a small scale this share is growing very fast. With the spread of electromobility, security of supply is moving to centre stage.

Final report in German, French and Italian.

Our customised market and opinion research services

We specialise in highly topical analyses, surveys and data models. Using a wide range of methods and skills, we build customised solutions that are tailored to overcome your specific challenges. The knowledge is ours. The choice is yours.

Strategische Kommunikation: Campaigning mit gfs.bern.


Our campaigns raise awareness and support for political causes among the general public. We carry out campaign analyses to determine which arguments, stereotypes and everyday experiences are most suitable for communicating your goals.

Find out more

Issue monitoring

Knowing what the public thinks about a political issue helps you shape the discussion at the right time and with the right arguments. Our issue monitoring services are an indispensable asset.

Find out more

Reputation analyses

We use our own in-house tools to measure and analyse our clients’ image and reputation. The resulting reports help companies, associations and parties to sway public opinion in their favour by means of effective communication.

Find out more

Stakeholder management

The success of any project rests on those working on it. Our trusted methods of stakeholder management allows us to identify their interests. They reveal both positive and negative influences on the project.

Find out more

Media analysis

Our reports show you how the media are portraying your organisation and its concerns to the public. They provide you with a clear overview of under-reported and high-profile topics.

Find out more