gfs.bern | About us

gfs.bern - over 60 years of expertise in political and communications research

gfs.bern stands for political and communications research. A further key aspect of our work lies in the accompaniment of strategic, evidence-based communication.

Our clients include political parties, associations, private-sector companies, cities and municipalities, cantons, the Swiss Broadcasting Corporation (SRG/SRR) and also civil society organizations. Our services cover all kinds of market and opinion research, such as surveys, data science, evaluations, analyses around referendums and campaigning, as well as campaign analyses, issue monitoring or image and reputation analysis for the optimization of communication strategies.

Urs Bieri

Urs Bieri

Co-director

Urs Bieri

Urs Bieri

Co-director

Urs is a political scientist and completed his licentiate at the University of Bern. He also holds an NDS FH in business management, an Executive MBA FH, a CAS in political communication and a CAS in communication management. Urs Bieri teaches as a lecturer at the ZHAW Winterthur and at the VMI of the University of Fribourg.

Research topics:
Referendums | Campaigning | Issue Monitoring | Image and reputation analyses | Transport policy | Reforms | Europe | Risk technologies | Healthcare | Transport policy

Cloé Jans

Cloé Jans

Operations Manager and Media Spokeswoman

Cloé Jans

Cloé Jans

Operations Manager and Media Spokeswoman

Cloé studied political science at the Universities of Zurich and Bern and graduated with a master's degree. She has also completed two CAS in communication management and leadership at the ZHAW Winterthur.

Research topics:
Society | Healthcare policy | Image and reputation analyses | Issue Monitoring | Young people | Reforms | Europe | Education

Lukas Golder

Lukas Golder

Co-director

Lukas Golder

Lukas Golder

Co-director

Lukas is a political and media scientist and studied at the Universities of Bern and Geneva. MAS FH in Communication Management, Dipl. Chief Digital Officer, Lecturer for Digital Campaigning at the CAS Strategic and Corporate Communication of the Lucerne University of Applied Sciences and Arts and for Political Campaigns and their Impact at the Executive MPA KPM University of Bern, In 2020, he completed training as Chief Digital Officer at the Swiss Institute of Business Economics.

Research topics:
Elections | Reconciliations | Campaigning | Issue Monitoring | Image and reputation analyses | Health Policy | Reforms | Europe | Formation | Mobility | Digital transformation

Jonas Ph. Kocher

Jonas Ph. Kocher

Project Manager

Jonas Ph. Kocher

Jonas Ph. Kocher

Project Manager

Jonas completed his licentiate in political science at the University of Bern. In 2018, he began a second degree and is now on track to earn a bachelor's degree in computer science.

Research topics:
Referendums | Healthcare policy | Issue Monitoring | Reforms | Projections | Europe

Martina Mousson

Martina Mousson

Project Manager

Martina Mousson

Martina Mousson

Project Manager

Martina studied at the Universities of Zurich and Bern and graduated with a degree in political science.

Research topics:
Votes | Elections | Issue Monitoring | Image and reputation analyses | Formation | Youth | Society

Tobias Keller

Tobias Keller

Project manager

Tobias Keller

Tobias Keller

Project manager

Tobias studied communication sciences and wrote his dissertation on online political communication at the University of Zurich

Research topics:
Reputation | Media usage | Digital media | Campaign impact | VOX analyses | ad hoc studies

Daniel Bohn

Daniel Bohn

Project Member

Daniel Bohn

Daniel Bohn

Project Member

Daniel is an IT specialist in the field of application development.

Thomas Burgunder

Thomas Burgunder

Research Associate

Thomas Burgunder

Thomas Burgunder

Research Associate

Thomas holds a master's degree in mathematics with a minor in computer science from the University of Bern

Roland Rey

Roland Rey

Project assistant / Administration

Roland Rey

Roland Rey

Project assistant / Administration

Roland graduated from the University of St. Gallen with a degree in economics.

Marco Bürgi

Marco Bürgi

Junior Project Manager

Marco Bürgi

Marco Bürgi

Junior Project Manager

Marco completed an apprenticeship as an IT specialist before studying for a Bachelor’s degree in Political and Computational Science at the University of Zurich and a Master's degree in Swiss and Comparative Politics at the University of Bern.

Research focus:
Voting | Elections | Issue Monitoring | Political opinions

Annick Doriot

Annick Doriot

Junior Project Manager

Annick Doriot

Annick Doriot

Junior Project Manager

Annick studied at the University of Zurich, where she earned a bachelor's degree and a master's degree in political science. She wrote her master's thesis on "Environmental protection as a strategy game? Analysis of party strategies for the 2019 federal parliamentary elections".

Focal points:
Voting | Elections | International relations | Security policy


Corina Schena

Corina Schena

Junior Project Manager

Corina Schena

Corina Schena

Junior Project Manager

Corina studied political science at the Universities of Lucerne and Bern. She holds a Master's degree in "Swiss Politics and Comparative Politics" from the University of Bern. She has moderated numerous focus groups and is proficient in qualitative and quantitative data analysis.

Research topics:
Reconciliations | Elections | Health Policy | Qualitative methods | Moderation

Olga Jenzer

Olga Jenzer

Research Associate

Olga Jenzer

Olga Jenzer

Research Associate

Olga holds a bachelor's degree in political science and business administration from the University of Zurich.

Adriana Pepe |

Adriana Pepe

Junior Project Manager

Adriana Pepe |

Adriana Pepe

Junior Project Manager

Adriana studied at the University of Lucerne and Zurich. In Zurich, she earned a master's degree in political science and modern history.

Research focus:
Social Research | Direct democracy | Reconciliations | Energy policy

Ronja Bartlome

Ronja Bartlome

Research Associate

Ronja Bartlome

Ronja Bartlome

Research Associate

Ronja earned her bachelor's degree in psychology from the University of Basel. She completed her Masters in Psychological Research Methods (Evolutionary Psychology) at the University of Stirling, Scotland with Distinction.

Margret Tschanz

Margret Tschanz

Project assistant / Administration

Margret Tschanz

Margret Tschanz

Project assistant / Administration

Margret holds a Bachelor's degree in Eastern European Studies and Religious Studies from the University of Bern. She works as an administrative all-rounder in various projects.

Alessandro Pagani

Alessandro Pagani

Research assistant

Alessandro Pagani

Alessandro Pagani

Research assistant

After his Master's degree in political science, Alessandro completed two internships at the statistical office of the Canton of Ticino, focusing on data visualisation and survey data analysis. In his master's thesis, he looked at the merger of the CVP and BDP. He works part-time for easyvote.

Sophie Schäfer

Sophie Schäfer

Research Assistant

Sophie Schäfer

Sophie Schäfer

Research Assistant

Sophie received her Bachelor's degree in Communication Studies from the University of Zurich. She also completed her Master's degree in Political Science in Zurich. During her studies, she worked in media analysis at the fög.

The Board of Directors

The Board of Directors is responsible for the strategic management of gfs.berne.

Claude Longchamp

Member of the Board of Directors

Claude Longchamp founded, shaped and led gfs.bern from 1986 to 2016. After handing over the company to Urs Bieri and Lukas Golder, he served as Chairman of the Board of Directors until February 2020. He has been a member of the Board of Directors since March 2020. He is also a political scientist and lecturer at the Universities of Zurich and Bern. He specializes in issues related to the formation of opinion on votes and elections. A historian by training, he also gives historical tours, especially of the Federal City. In February 2020, he founded his new company "Longchamps Kompetenzen - Politik analysieren, Geschichte(n) erzählen".

@claudelongchamp

Martin Frey

Member of the Board of Directors

Martin Frey is an attorney and partner in the Zurich office of the international law firm Baker McKenzie. His areas of expertise are corporate law and M&A transactions as well as succession planning. He has been a member of the Board of Directors of gfs.bern since 2009.

Lukas Golder

Chairman of the Board of Directors

Lukas Golder has been working at gfs.bern since 1999. After his functions as project manager, senior project manager, member of the executive board, he has been chairman of the board of directors of gfs.bern since 2020. Since 2016, he has headed gfs.bern together with Urs Bieri. He holds a Master of Advanced Studies in Corporate Communication and Leadership from the Zurich University of Applied Sciences and an HF as Dipl. Chief Digital Officer from the Swiss Institute of Business Economics.

@LukasGolder

Urs Bieri

Member of the Board of Directors

Urs Bieri is a political and media scientist. Following his roles as project manager, senior project manager and member of the executive board, he has been co-head of gfs.bern since 2016. He has been a member of the board of directors of the gfs survey service since 2016. In 2009, Urs Bieri supplemented his social science education with an Executive MBA FH in strategic management, in 2011 with a CAS FH in communication management and in 2013 with a CAS FH in political communication. He teaches in the CAS for political communication at the ZHAW and a module for lobbying at the VMI of the University of Fribourg.

@urs_bieri

Our partners

gfs.bern maintains strategic partnerships with external parties.

Petra Huth

Economist and political scientist

Petra Huth works as a project manager in qualitative research, as a coach for moderators, and as a facilitator of complex dialogue groups for and with gfs.bern. She gained her experience on an operational and strategic level during her previous employment at gfs.bern as well as through her work as a consultant and as an expert for political education. In collaboration with gfs.bern, Petra Huth conducts large group workshops and focus groups in several languages with various objectives..

Website

Nicole Calame

Moderator and psychologist

Nicole Calame works for gfs.berne as a moderator of complex focus groups and as a strategic partner for French-speaking Switzerland. She has been working in the field of qualitative market research, sociological and political studies since 1996 and has thus acquired a broad experience and expertise which she makes available to her clients and gfs.berne when moderating discussion groups, workshops and individual discussions - which touch on a wide range of areas - in French and German.

When was gfs.bern founded?

The original organisation, “Gesellschaft zur Förderung der praktischen Sozialforschung” (GfS) was established as early as 1959. Market research was already an established discipline in Switzerland at the time.

But the various players in the spheres of business, politics and society had a great need for answers to questions that went beyond mere marketing. As a result, policy and communications research was one of GfS’s priorities from the start.

Claude Longchamp founded gfs.bern as an independent public limited company in 2004. In late 2015, he sold the company to its long-standing employees Urs Bieri and Lukas Golder. Cloé Jans became a Member of the Executive Board in 2019.

 

What is the relevance of the research institute?

gfs.bern is regarded as a pioneer in applied policy research in Switzerland.

Some of its insights into the opinion-forming process within the scope of direct democracy still have a decisive influence on political communication in Switzerland. The research institute has analysed around 250 referendums, giving it an internationally unmatched wealth of experience surrounding decision-making mechanisms in direct democracies. Today, gfs.bern has an annual turnover of around CHF 4 million. It continuously ranks among the most significant and most frequently cited market and opinion research institutes.

Its decades-long customer relationships, its members’ various lectureships at universities and other higher education institutions and its below-average employee turnover rate reinforce its high reputation on a daily basis. gfs.bern is a member of the Swiss Society of Market Research Specialists (Verband Schweizer Markt- und Sozialforschung) and the European Society for Opinion and Market Research (Esomar).