Martina Vieli new member of the Board of Directors of gfs.bern
The Board of Directors of gfs.bern is being renewed as part of the finalised company succession. Claude Longchamp, who founded the Institute for Policy and Communication Research in 2004 and has shaped it ever since, is leaving the Board of Directors on 31 March 2024 for a well-deserved retirement. Martina Vieli, an experienced political and communications consultant, former lobbyist and member of the extended management of the Swiss Broadcasting Corporation SRG SSR, has been newly elected to the Board of Directors.
Claude Longchamp was a pioneer of applied political research in Switzerland for over 40 years. With the disposition approach, he developed a highly regarded analysis grid for opinion-forming processes in votes, which is still a central analysis tool in gfs.bern’s toolbox today. In 2016, he sold his company to his successors and current co-heads Urs Bieri and Lukas Golder. Claude Longchamp’s departure marks the final step in the successful company succession.
The “man with the bow tie”, with his profound knowledge of Swiss history and Swiss politics, remains in demand and present as an expert in the public eye. Today, however, he usually appears without his bow tie.
"After an intensive handover process from Claude Longchamp to his successors, respect and fascination for the pioneer of applied political research remain unchanged at gfs.bern. As a bookworm with an elephantine memory, he packs his wealth of knowledge into analyses and stories that inspire and thrill us all. We would like to thank him very much for his tireless commitment to gfs.bern and Swiss politics."
Martina Vieli new member of the Board of Directors
Martina Vieli will join the Board of Directors of gfs.bern in February 2024. She is a certified board member of Rochester-Berne University, has a degree in sociology and is an experienced political and communications consultant – most recently she worked as a lobbyist and member of the extended management board of the Swiss Broadcasting Corporation SRG SSR. With her company Vieli Consulting GmbH, she specialises in strategic communication, political consulting and advocacy, reputation management and crisis and change communication.
Martina Vieli ©Vieli Consulting GmbH
"We are delighted to have Martina Vieli join the Board of Directors of gfs.bern. She will be a valuable addition to our Board with her many years of management and consulting experience and her expertise. Methods, analyses and organisational communication are undergoing transformation and changing the demands of our clients. With Martina Vieli, we want to actively shape this change at the strategic level and continue to earn and strengthen the great public trust in the gfs.bern brand."
