Bilateral talks even before Zollhammer under the shadow of US customs policy

10.09.2025 | Sophie Schäfer, GFS Bern

A clear majority of voters would currently vote in favour of the existing agreements with the EU. After a temporary decline in January 2025, the perceived benefits of the bilateral agreements returned to their 2024 level in July. The perceived importance of access to export markets is growing in particular in view of the current international turmoil.

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Assessment of bilateral agreements back to previous year's level

The bilateral agreements once again enjoy a high level of approval. Around two-thirds of the population view them as predominantly positive, with economic factors playing a particularly important role. Access to export markets and the expectation that the agreements will secure prosperity are considered key advantages. While support among the left and centre-right remains stable or is even increasing, a narrow majority in the SVP camp has a negative attitude for the first time since the surveys began. Differences can also be seen between language regions and age groups: approval is particularly high in German-speaking Switzerland and among older respondents.

Differentiated assessment of adjustments

The individual adjustments to existing agreements are assessed differently. The EU compromises on the deportation of criminal EU citizens, wage protection and immigration control have met with very broad approval. Switzerland’s reintegration into European research programmes and the mutual recognition of production regulations have also been positively received. However, the population is much more cautious about the solidarity contribution and the EU Citizens Directive, which are met with resistance, particularly among SVP supporters. This reveals a clear pattern: economic and research-related adjustments are clearly supported, while social and financial obligations remain controversial.

Positive assessment of the negotiation package

The newly negotiated package as a whole has also been met with a predominantly positive response. The new agreements in the areas of health and electricity in particular have received clear support, while the food agreement has only achieved a narrow majority. Proponents of the existing agreements emphasise the importance of stability, competitiveness and cooperation in an uncertain international environment. Critical voices, on the other hand, point to the numerous compromises and the influence of EU rules. A clear pattern emerges along party lines: while supporters of the Swiss Green Party, SP, GLP, Centre and FDP overwhelmingly support the existing agreements, SVP supporters clearly reject them.

EU remains most important trading partner

In terms of trade policy priorities, the EU remains Switzerland’s most important partner by far. For the vast majority of the population, it ranks first by a wide margin, while the US plays only a minor role, possibly due to international uncertainties. Only among parts of the SVP camp do voters attach comparatively greater importance to the US. This assessment underlines Europe’s central economic relevance for Switzerland, but also highlights the fact that certain political uncertainties remain when it comes to dealing with international partners.

Technical information about the study

The results are based on a representative survey of 1,030 eligible voters in Switzerland. The survey was conducted by the research institute gfs.bern on behalf of Interpharma. It took place between 21 July and 3 August 2025. The maximum sampling error is ±3.1 percentage points with a 95% confidence interval.

Further details on the study can be found in the online cockpit (in German).


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Sophie Schäfer

Sophie Schäfer

Junior Project Manager