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The best answer to specific questions is often a combination of existing analyses and various qualitative and quantitative methods.

Before proceeding to questionnaires and surveys, we therefore aim to understand the requirements precisely and provide tips on the optimum methods.

The focus is clearly on representativeness and quality. All telephone and personal interviews are recorded in electronic form and can be listened to again at any point if there are any queries.
  • CATI telephone interview
  • Media analyses
  • Personal interviews
  • Guided interviews
  • Postal surveys
  • Online surveys
  • Group discussions / Focus groups
  • Desk Research
  • Secondary analyses
  • Models
  • Multivariate analysis methods – regressions / answer trees / clusters / factor analyses
  • random digit dialing (RDD)
  • Dual-Frame
«The optimum method mix: Sound method decisions as a fundamental basis for clean analysis.»